Healthcare is developing at a bewildering pace as it struggles to address the needs of an ageing population. If healthcare costs are not to spiral out-of-control, then the NHS must deliver safer care, more efficiently and with a greater emphasis on improving patient experience.

Emap’s health brands have long provided effective recruitment solutions for the NHS. They are now actively involved in helping meet a much wider set of challenges both directly and together with public and private sector partners.

Health Service Journal and Nursing Times magazines deliver weekly news and best practice information to an audience which encompasses the majority of those actively involved in driving healthcare reform. Their two websites take the health service improvement message to over 200,000 individuals every month.

The power of Emap’s health brands to reach and engage key audiences is widely recognised. The NHS National Patient Safety Agency choose HSJ and Nursing Times as partners to launch the annual Patient Safety Congress, while the NHS Institute for Innovation and Improvement worked with the Emap health brands to roll out its ‘Productive Ward’ initiative which has transformed efficiency in hospitals across the country.

This burgeoning partnership approach combines the reach of our brands in print, online and through the 50 plus events we organise every year with the ability of our teams to shape a message which engages busy health service staff.

The most recent partnership has seen Emap work with NHS Employers to develop the Healthcare 100, the first robust analysis of which healthcare organisations meet employment best practice.