What Mortgage

Established as a magazine in spring 1982, and now as a stand alone website, whatmortgage.co.uk is the UK’s #1 mortgage website for consumers.

The website targets first and second time buyers, remortgagers, property investors both in the UK and overseas.

It also provides information about associated personal finance products and services including insurance, legal and protection.

Content includes supplements and features, which cover topics such as equity release, first time buyers, remortgaging, buy to let and insurance.

The philosophy of whatmortgage.co.uk is to help consumers make the best choices by giving them the most comprehensive information when making their home-buying decisions.

The What Mortgage Awards have been running since 1993 and take place annually in the summertime.

The awards reward product and service providers and include categories such as best building society, best home insurance provider and best fixed rate mortgage.

The awards are highly regarded, a bench-mark for the public and viewed as being completely independent and unbiased.