Marketing Manager

  • Business: Metropolis group
  • Brand: Cyclist, Cycling Electric, Fortean Times, Record Collector and Viz
  • Base Location: London, Fleet Street/ Hybrid ( up to 3 days from home)
  • Employment Type: Full-time, Permanent
  • Salary: £DOE

Diamond Publishing is the consumer division of Metropolis International and publishes multi award winning titles including Cyclist, Cycling Electric, Fortean Times, Record Collector and Viz. Serving readers in niche interests, our titles are often market leaders. They delight and entertain thousands of readers online and in print each month and at our events. Our brands are passion brands, with a loyal and engaged audience.

Overall Purpose of the Role:

To deliver general marketing, subscription and event initiatives, increasing audience engagement, implementing brand plans, achieving budgeted revenue, monitoring success and maintaining a high level of customer satisfaction.

Key Responsibilities:

To develop and execute defined subscription marketing plans, ensuring management of campaigns to optimise spend and achieving maximum ROI to attain agreed targets.

Including supporting event attendance, house advertisements, market research, social media and website content and brand planning —incorporating the following activities as applicable to drive subscription renewals, acquisitions and engagement with our websites:

  • Drive and executive successful subscription marketing plans
  • External liaison: readers, suppliers and partners
  • Internal liaison: design, editorial, sales and accounts
  • Execution of projects in line with deadlines
  • Collation of business KPIs, including renewal rates, response rates and suggest ways to improve performance
  • Creation of audience questionnaires and research where appropriate
  • Maintaining marketing plans including competitor analysis and contra deals
  • Managing invoicing and tracking spend on suppliers.
  • Maintaining high levels of customer service
  • Measurement of ROI and attribution modelling
  • Attend and provide support at events where appropriate. May involve occasional travel.
  • Working with the design team to provide ongoing management of print and digital promotion
  • Responsibility for the Diamond App store descriptions, ensuring pages are optimised and up to date
  • Website and product engagement
  • Managing a team of 2 to 4

Skills and Experience:

Interpersonal skills:

  • Strong influencing skills with the ability to influence and negotiate for time and resources at all levels
  • Evidence of success in prioritising and dealing with high level sensitive information and enquiries and taking appropriate action on a regular basis
  • Organisational awareness with the ability to operate with confidence and credibility across all functions of the company
  • Approachable and team player.

IT, administrative and organisational skills:

  • Extensive knowledge of Microsoft packages, with the ability to create presentations at an advanced level
  • Excellent planning, organisational and time management skills. With the ability to work under pressure on multiple projects at one time and to tight deadlines and to demonstrate an effective and resourceful approach to addressing issues.

Judgement and analysis:

  • Sound judgement with the ability to interpret, analyse and disseminate complex and sensitive information
  • A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions
  • Awareness of the company’s reputation, finance or legal position.

Initiative:

  • Resourceful and purposeful, with initiative, drive and a strong desire to deliver exceptional results.

Communication skills:

  • Excellent verbal and written communication skills.

Other requirements:

  • Marketing experience, preferably with B2C or B2B subscriptions
  • Excellent copy writing skills.

Core Competencies:

  • High attention to detail, and able to spot trends and glean insights from raw data.
  • Target and results orientated.
  • Good understanding of online audiences’ behavior needs and changing trends.
  • A problem solver – curious in nature, able to review existing challenges and generate fresh solutions.
  • Analytical – should have a good head for figures.
  • A creative mind set – someone who can put forward innovative ideas and see them through.
  • Ability to identify opportunities and transform ideas into practical reality.
  • Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable. and achievable goals.

Career & Personal Development:

We have a dedicated in-house Learning and Developing coordinator to guide you and support you with your career development.

Here at emap, we consider employee learning & development very fundamental to the continuous success of our businesses. As a result, we provide an environment where continuous development takes place, and employees are supported to meet the ever-changing demands and priorities of the workplace.

To achieve this goal, our employees are encouraged to identify respective areas of personal and professional development focused on six (6) strategic areas (Management & People: Health; Safety; Well-being, Sales, Events, Marketing, Editorial, Information Technology), and we have a framework to help equip employees with the right knowledge, skills, and behaviors required to deliver in their job roles, which ultimately contributes value towards achieving set organizational objectives.

Benefits: emap is part of Metropolis Group, together we are committed to providing a happy and healthy workplace, so we offer fantastic benefits and perks to our employees.

  • 25 days of holiday per year (with the option to buy or sell), additional 1 day celebration leave
  • Health plan
  • Life insurance cover
  • Cycle to work scheme
  • Discounted gym memberships
  • Retail discount vouchers
  • Rail season ticket loans
  • Continuous learning & Development opportunities for Editors
  • Quarterly In-house Editorial Excellence Awards
  • Volunteer day
  • Private virtual GP access
  • Seasonal flu jabs on site
  • Pension scheme
  • Income Protection and more