emap has been a founding partner of the BBC 50:50 The Equality Project since 2019.
The project began in the newsroom of the BBC, on the show Outside Source. Its presenter Ros Atkins noticed that during one week all the experts on the show were male, so with the help of his fellow journalists and producers actively sourced more female contributors and started to track progress. This then expanded outside of news, to other areas of BBC programming. Other broadcasters and media organisations were then invited to take part.
We currently have 14 brands taking part in the 50:50 Project. Each month the titles aim to have 50% female experts within their publications and or at their events, some industries are heavily male dominated like engineering, however the editorial teams continue to make solid progress to fairly represent the industries they serve.
We at emap are proud to be part of this 140 strong global partner network. Here are some words from the brands we have currently taking part in the 50:50 Project: