• Permanent - Full Time
  • £ competitive
  • Croydon

 

 

About EMAP:

EMAP is a progressive media, content, events, subscription, and networking business. We connect influential people and organisations to a high-value network of decision-makers, data, and ideas through our industry-leading business to business portfolio of brands.

This is a wonderful opportunity to work directly with the Managing Director of the division to drive marketing across one of Emap’s most interesting divisions.

This role is based within Emap’s blue division and incorporates a series of famous media brands including Property Week, The UK’s leading digital, print and event business to business news media brand for the Real Estate sector. In addition, we produce AV magazine, the leading professional brand for AV technology, and Electronics Weekly, the leading brand for everyone in the high-tech electronics industry.

Overall, Purpose of the Role:

  • To manage the marketing function for EMAP’s Blue division, with responsibility for driving subscription growth, and encouraging a culture of understanding the needs of our audience, driving engagement, and launching new products and ideas to help grow the business. The Head of Marketing should ensure the ‘voice of the customer’ is always in the room

Responsibilities:

  • Lead marketing at a strategic and commercial level for the portfolio and input into companywide activities.
  • Direct the marketing activities for the portfolio particularly audience development, paid subscriptions, data growth and management. You will closely with  the Head of Event Marketing.
  • Lead and mentor the team; Subscriptions Marketing Manager, Marketing Executive, Marketing Assistant, Email Marketer, Corporate subscription sales manager, subscription sales executive. Data Manager.
  • Oversee the team’s workload and ensure that optimum results are achieved.
  • Manage targets, revenue generation and KPIs across the portfolio.
  • Set and control budgets and report regularly on targets, spend and activity.
  • Develop and maintain relationships with key stakeholders, suppliers, and associations.
  • Be the driver in maintaining brand values, brand recognition and reputation.
  • Put data at the core of the portfolio growth, and with the MD develop data strategy across the portfolio. Ensure data is up to date and constantly renewed.
  • Maintain good quality marketing communications across the portfolio and promote best practice.
  • Represent the company on association committees such as the PPA and the ABC

Key Results Areas:

  • Meet and exceed agree targets and levels of service across the portfolio.

Personal Specifications and Competencies:

Interpersonal Skills:

  • Strong influencing skills with the ability to influence and negotiate for time and resources at all levels.
  • Evidence of success in building and managing relationships with high level stakeholders.
  • Evidence of success in prioritising and dealing with high level sensitive information and taking appropriate action on a regular basis.
  • Organisational awareness with the ability to operate with confidence and credibility across all functions of the Company.

Technology/ Organisational Skills:

  • Extensive knowledge of Microsoft Office packages.
  • Excellent planning, organisational and time management skills, with the ability to work under pressure and to tight deadlines and to demonstrate an effective and resourceful approach to addressing issues.
  • Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data.

Judgement and Analysis:

  • Sound judgement with the ability to interpret, analyse and disseminate complex, sensitive information.
  • A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions.
  • Awareness of the Company’s reputation, finance, or legal position.

Initiative:

  • Resourceful and purposeful, with initiative, drive, and a strong desire to deliver exceptional results.
  • A team player both internally and externally.

Communication skills:

  • Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences.

Other Special Requirements:

Necessary education/qualifications/experience:

  • Marketing qualification desirable
  • People management experience essential
  • Subscriptions experience essential
  • Good experience of technology marketing
  • Experience of developing ABC audits desirable
  • Excellent copywriting skills
  • Understanding of the use and development of data, and using it to drive product innovation
  • Experience of managing substantial budgets
  • B2B media experience essential

Personal Attributes:

  • Highly organised
  • Detail orientated
  • Motivated
  • Driven
  • High energy
  • Curious
  • High personal integrity
  • Great communicator
  • Trustworthy
  • Team player
  • Professional
  • Careful
  • Thoughtful
  • Considerate
  • Driven to self-learn and improve

Benefits: emap is part of Metropolis Group, together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

  • 25 days of holiday per year (with the option to buy or sell)
  • Health plan
  • Life insurance cover
  • Cycle to work scheme.
  • Discounted gym memberships
  • Retail discount vouchers
  • Season travel ticket loan
  • Private virtual GP access
  • Pension scheme
  • Income Protection and more

Equipment: Due to hybrid working laptops are provided.

Place of work: This exciting position is a full-time hybrid role. 2 days in the office, 3 days from home. This could change over time depending on business needs.

Privacy:  Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at www.metropolis.co.uk/privacy.

Diversity and Inclusion:  We are an equal opportunity employer and value diversity and inclusion.  All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.

How to apply: Please send your CV covering letter with notice and salary expectations to metropolis.careers@emap.com.  Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted you will be contacted within 10 working days of the closing date.

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