We are looking for a talented Senior Email Development and Database Executive to join our British Media Award nominated Digital Marketing department based in Croydon. Being part of a team of email marketing professionals and under the direction of the Email Marketing Manager, you will be responsible for leading on Email Development campaign management and Database work, delivering email campaigns ensuring the deployment deadlines are met.

You will work closely with the wider editorial, commercial, and marketing teams of various media brands of the Group on managing their end-to-end email marketing process to support editorial newsletters, sales, events and magazine subscriptions – from data manipulation to campaign delivery.

This role is part of a central Digital Marketing team that supports the brand marketers of 40+ media and events brands to drive subscriptions and audience engagement. This is a new role and forms part of a wider strategy to enable the business to move towards being digital first. This is a really exciting brand-new role, and we expect the person coming into this role to bring their knowledge of development and database management to help drive forward the email channel. In return we can offer a supportive team and the opportunity to make the role your own.

 

Responsibilities:

  • To take the lead with allocated brands on email design, development and campaign deployment.
  • To work closely with media and events brand marketers to advise on best practice for email development and design
  • To act in account management capacity to take briefs from the brand teams on email development and design and deliver designs using best practice
  • To work closely with the Email Marketing Manager (line manager) to work on business queries around database management
  • To take the lead with allocated brands on all development and design, supporting any junior team members.
  • To use Marketo, Adobe Campaign and Eshot software to create and deliver email campaigns – troubleshooting, handling queries, building campaigns, AB testing, and to be able to work autonomously to utilise best practice and features of the platforms.
  • Excellent use of HTML/CSS coding to develop or amend a suite of email templates for marketing campaigns
  • Proofing and testing of each email campaign while following a thorough sign off process
  • To troubleshoot HTML email rendering issues or deliverability to various ISPs
  • To support data import or export requests
  • Reporting on campaigns, analysing performance and identifying areas for optimisation and growth
  • Running A/B testing: proposing testing treatments, split testing campaigns and reporting on results
  • To manage the email marketing calendar in conjunction with the brands’ stakeholders
  • To work with the email marketing team for any ad-hoc database cleansing and re-engagement tasks
  • Working at pace delivering over 150 campaigns per month alongside additional tasks as above

 

Skills/Experience:

  • Previous experience in an email marketing position or similar role
  • Strong experience in Email design and development
  • Strong experience in Database Management
  • Advanced HTML and CSS coding skills and confident user of Dreamweaver
  • Experience with Adobe Campaign and/or Marketo + Adobe Analytics an advantage
  • Experience in building/designing mobile responsive HTML email templates from scratch
  • Knowledge of WordPress CMS
  • Experience in Google Analytics & Adobe Analytics
  • Advanced Microsoft Excel user
  • B2B media and publishing knowledge preferable but not essential
  • Strong attention to detail
  • Be organised and efficient whilst working with various accounts towards tight deadlines
  • Excellent communication and interpersonal skills

 

Benefits: emap is part of Metropolis Group, together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

  • 25 days of holiday per year (with the option to buy or sell)
  • Health plan
  • Life insurance cover
  • Cycle to work scheme.
  • Discounted gym memberships
  • Retail discount vouchers
  • Private virtual GP access
  • Income Protection and more

How to apply:

Please send your CV covering letter with notice and salary expectations to metropolis.careers@emap.com.  Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted you will be contacted within 10 working days of the closing date.

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