To manage the marketing for subscriptions for Property Week, and to manage marketing activities for AV Magazine, Electronics Weekly and other brands/titles as required

Responsibilities:

  • Develop annual and campaign marketing plans for subscriptions in co-ordination with the Subscriptions Marketing Manager
  • Execute marketing campaigns in order to achieve agreed targets
  • Manage budgets
  • Create campaigns to attract and keep paying subscribers by analysing the subscriber renewal process and undertake lapsed and acquisition campaigns
  • Manage controlled circulation subscriber base for relevant magazines, updating and validating existing records, and creating and implementing campaigns to attract new subscribers
  • Manage the magazine circulation audit process and liaise with the ABC and circulation bureau to ensure circulation targets are met and maintained
  • Take the lead in developing strategies for data acquisition, perform data analysis and help maintain the central database
  • Develop and maintain contra deals with third parties
  • Maintain regular and detailed reporting on financials, activity, response rates, targets and KPIs and suggest ways in which rates can be sustained and improved
  • Conduct qualitative and quantitative research as required
  • Liaise with suppliers including the circulation bureau, printers and designers
  • Develop and maintain good relationships with third party agents
  • Work with the team to maintain high levels of customer service
  • Help develop routes to market to include digital marketing and advertising, social media activities, email, direct mail, telemarketing etc.
  • Undertake competitor analysis
  • Update web pages and ecommerce pages with promotional copy and develop strategies to improve conversion rates
  • Attend and provide support at events where appropriate
  • Develop and maintain relationships with internal stakeholders and attend brand/journal meetings when required

Key Results Areas:

  • Achievement of agreed targets
  • Maintain/improve response rates
  • Manage agreed budgets

Personal Specifications and Competencies:

Interpersonal Skills:

  • Strong influencing skills with the ability to influence and negotiate for time and resources at all levels
  • Evidence of success in building and managing relationships with high level stakeholders
  • Evidence of success in prioritising and dealing with high level sensitive information and taking appropriate action on a regular basis
  • Organisational awareness with the ability to operate with confidence and credibility across all functions of the Company

IT, Administrative and Organisational Skills:

  • Extensive knowledge of Microsoft Office packages
  • Excellent planning, organisational and time management skills, with the ability to work under pressure and to tight deadlines and to demonstrate an effective and resourceful approach to addressing issues
  • Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data

Judgement and Analysis:

  • Sound judgement with the ability to interpret, analyse and disseminate complex, sensitive information
  • A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions
  • Awareness of the Company’s reputation, finance or legal position

Initiative:

  • Resourceful and purposeful, with initiative, drive and a strong desire to deliver exceptional results.
  • A team player both internally and externally

Communication skills:

· Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences

Other Special Requirements:

Necessary education/qualifications/experience:

  • Marketing qualification desirable
  • Subscriptions experience an essential
  • Excellent copywriting skills
  • Understanding of the use of data
  • Experience of managing substantial budgets
  • B2B publishing experience essential

 

Benefits: emap is part of Metropolis Group, together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

  • 25 days of holiday per year (with the option to buy or sell)
  • Health plan
  • Life insurance cover
  • Cycle to work scheme.
  • Discounted gym memberships
  • Retail discount vouchers
  • Private virtual GP access
  • Income Protection and more

How to apply: Please send your CV, covering letter with notice and salary expectations to metropolis.careers@emap.com. Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted you will be contacted within 10 working days of the closing date.

Privacy: Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at www.metropolis.co.uk/privacy.

Diversity and Inclusion: We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.

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