Subscription Marketing Manager

  • Permanent – Full Time
  • £40,000 – £43,000 DOE + Bonus
  • Croydon, London
  • Business: emap
  • Brands: Emerald Division
  • Base Location: Croydon/Hybrid ( 3 days from home, 2 days in the office)
  • Employment Type: Full time, Permanent
  • Salary: £40,000 – £43,000 + Bonus

Join our team as a Subscription Marketing Manager and take the lead in driving growth and engagement for our portfolio of leading brands within emap’s Emerald Division. If you’re a seasoned marketer who thrives in a fast-paced environment, we want to hear from you!

As the Subscription Marketing Manager, you’ll have the opportunity to work with an ever-expanding portfolio of prestigious brands, including: Property Week, Electronics Weekly, AV Magazine, PTQ, UK Boarding Schools, Packaging News, Independent Retail News, Motor Trader and DFNI. Your expertise in advanced marketing skills, including social media, email, web, SEO, and paid ads, will be crucial in shaping our success.

We value hands-on team management skills, and your ability to mentor and guide your team members will be vital. You’ll play a key role in organising and monitoring workload and deadlines whilst growing and mentoring a junior team. We believe in fostering a supportive and collaborative environment where everyone can thrive.

Key requirements:
• Extensive experience with B2B media including subscription/membership models.
• Hands-on marketing experience in social media, email, web, SEO, paid ads.
• Advanced team management skills with direct reports, workload and deadline management.
• Good understanding of best practices for marketing design and content.
• Advanced reporting, analysis and planning skills.
• Extensive knowledge of Microsoft 365, CRM systems, ESPs, web and social media analytics, and marketing automation and reporting tools.
• Experience with website content management systems (CMS) and data manipulation.
• Strong project management skills and ability to work independently and collaboratively.
• Familiarity with paid advertising platforms (e.g., Google Ads, Facebook Ads), website design, UX best practices, SEO, and digital/offline marketing channels.
• Proficiency in design and video best practice, and marketing automation tools.
• Strong analytical and problem-solving abilities, with sound judgment and decision-making skills.
• Proactive and resourceful, with a results-oriented mindset.
• Excellent organizational skills and ability to work under pressure and meet deadlines.
• Willingness to learn, adapt, and contribute to a dynamic and evolving business environment.

Desirable:
• Experience with controlled circulation titles would be beneficial
• Experience working across multiple titles with several key stakeholders and competing deadlines.

Hybrid role: 2 days from the office on Tuesdays and Wednesdays. Hours are 9-5.30 Monday to Friday.

MORE DETAILS
Responsibilities:
• Team Management and Support: Mentor and guide team members, organise and monitor workload and deadlines, resolve conflicts, and conduct performance reviews. Support the Head of Marketing and assist with general administration tasks.
• Brand Strategy: Develop and execute creative marketing plans for each brand, driving exponential growth in subscriber/reader numbers and market share. Analyse and optimize acquisition, engagement, and retention processes to enhance performance. Stay up-to-date with competitor strategies and implement “best in class” campaigns.
• Budgeting and Efficiency: Manage marketing budgets efficiently, ensuring all marketing spend is controlled and documented. Ensure all strategies comply with relevant regulations and conduct audits as required.
• Partnerships and Relationships: Foster relationships with internal and external stakeholders, negotiating and maintaining contra and partnership deals. Collaborate with other departments to ensure consistent branding and messaging across all channels.
• Data Management and Analysis: Utilize systems to segment data for targeted campaigns. Track performance using analytics tools (Hootsuite, Adobe Campaign Standard, Google Analytics, Moz) and generate reports to inform decision-making. Continuously improve the marketing database and contribute to data acquisition strategies.
• Sales Support: Create sales materials and collateral to support the sales team. Assist in lead assignment and collaborate on campaigns to attract and retain subscribers, advertisers, and clients.
• Content Creation: Support marketing projects by creating engaging content. Collaborate with designers and media producers to review artwork and marketing collateral.
• Digital Marketing: Manage subscriptions websites and landing pages, post content on social media platforms, and send newsletters and marketing emails to customers. Create and improve email templates and develop a content calendar to enhance brand awareness.
• Event Planning and Support: Provide support at events, including occasional overseas travel. Assist with event planning, research, and reporting and analysis.

Note: This job description outlines key responsibilities and competencies but is not exhaustive. The role profile may evolve with the business, and the company reserves the right to amend it accordingly.

Learning & Development:

 At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees.

Our employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, events management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviors to excel in their job roles, contributing to achieving our organizational objectives.

To support our employees’ career development, we have designed specialized programs, as well as other stand-alone role-specific and generic courses, under the emap academy.

Remote working or visa sponsorship are not available. emap does not offer visa sponsorship. Based on the UK employment law you need to have valid right to work in UK. Share code will be required during the interview process.

 

 Benefits: emap is part of Metropolis Group. Together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

  • 25 days of holiday per year (with the option to buy or sell)
  • Health plan
  • Life assurance
  • Cycle-to-work scheme
  • Discounted gym memberships
  • Retail discount vouchers
  • Rail season ticket loans
  • Private virtual GP access
  • Pension scheme
  • Income protection and more
  • Continuous learning & development opportunities
  • Seasonal flu jabs on site
  • One paid volunteer day per year
  • Summer and Winter parties
  • Work from home during August
  • In-house Excellence Awards and other innovation projects

Privacy:  Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at www.metropolis.co.uk/privacy.

Diversity and Inclusion:  We are an equal opportunity employer and value diversity and inclusion.  All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.

How to apply: Please send your CV and covering letter to bobby.pepelyashka@emap.com .  Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted you will be contacted within 10 working days of the closing date.

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